This is a Johnnie Walker ad for the 2012 London Paralympics created by BBH China. The majority of the ad is completely black and all the viewer can hear is the voice of people spurring on a runner as you hear his feet go and that's when we realise the ad is in the point of view of a blind runner and that's when the superb slogan "I can't see the world. So, I will let the world see me." comes in. The advert does so much and tells a great story with almost no visuals at all except the inner thoughts of a champion.