Because we were chatting today about Guinness I thought it'd be nice to kick off my blog with their new "Made of More" campaign. I think that this is a truly fantastic campaign by AMV BBDO with great, powerful copy by Alex Grieve. The whole campaign has a beautiful fairy tale theme especially in the video where we see the tale of a single cloud going on an adventure and becoming a great hero with a narration similar to that of a father telling a child a bed time story. The posters still keep true to the raw and earthy themes that have been a part of many Guinness campaigns in the past.