We have here a very recent informational advert called "The Real Bears", The advert is about bringing awareness to the health dangers that come from drinking fizzy drinks. I think the ad does this well with its seemingly child friendly style which soon turns sour with quite graphic, uncomfortable scenes like a bear puling a tooth out and having its leg amputated with a chainsaw! The ad is quite obviously mimicking the classic Coca-Cola polar bears that have starred in many adverts over the years, as well as showing signs that are demanding the bears to "be happy" very much like Coca-Cola's 'Open Happiness' Campaign. The ad shows how badly fizzy drinks can ruin your health and ultimately make you void of happiness, a contradiction to what fizzy drinks are supposed to be for and that removing fizzy drinks from our diet can make us much more happy in the long run.
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