Tuesday 30 October 2012

Expect the unexpected

I found this new ad for in car security cameras by DBS. The proposition for the advert is to expect the unexpected so in this case the unexpected is a lightsaber battle taking place in the centre of the car park! I think that the idea behind this is fantastic as it is funny and original and as the ad says, unexpected! The advert is credited to Tribal DDB Singapore. The advert was also accompanied by a poster ad which shows the car from a different point a view the day after, after it has been halved by the rogue light saber.

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