Sunday, 11 November 2012
Only in Japan
During the gloomy winters we all need something to color and light up our lives. The Japanese devoted a whole botanical garden for that purpose, and transformed it into a 7 million LED light winter illumination. Located on the island of Nagashima in Kuwana, the installations in the Nabana no Sato garden were opened just this week. Visitors enter the garden through a majestic tunnel of lights and go on to enjoy the installations, set up according to theGreat Nature theme of this year. The little LEDs compose such great sights as a sunrise at Mt. Fuji or the gorgeous auroras borealis, but once you look closer, you see that every light is placed into tiny botanically inspired bulbs. The illumination is already named “the best light show in the country”, and will be welcoming visitors till the end of March.
Miami Bass Project
London Based ad agency 'Mother' have produced their latest ad in the "Recommended by..." campaign for HTC. This new ad is the Miami Bass Project where one man is challenged to make something memorable for the people of Miami with his HTC One. And so with the help of his friends he sets up a whole lot of speakers and puts on a street party. I think the ad is pretty good in terms of visual communication but the concept of the ad isn't too great. What the guy sets out to do isn't that much of a challenge as a lot of people help him out and all the ad shows from the phone is that you can plug it into a speaker and play your music, a feature that's not all that impressive!
http://www.campaignlive.co.uk/thework/1158215/
http://www.campaignlive.co.uk/thework/1158215/
There's A Soldier In All Of Us
So last year we saw the Call Of Duty MW3's live action ad starring Sam Worthington and Jonah Hill as "The Vet" and "The Noob" which are pretty much the two types of people who play the game.
This year with the release of Black Ops 2 we have the new "Surprise" live action ad with a cameo from Robert Downey Jr, directed by Guy Ritchie. The ad starts of with a rather nerdy looking guy say playing with a small computer and the audience gets the idea that this guy is the "n00b" from the last ad and so a sequence starts with someone trying to kill him but being stopped by someone else. This sequence carries on with the weapons getting increasingly more powerful until an airstrike lands killing everyone and it is revealed it is the guy from the beginning who has planned the who thing. And so the audience are shown that even the most unlikely person can be a soldier with COD.
Star Wars has officially landed!
A couple of weeks ago I posted about Disney buying out LucasFilm and everything that it owns. Well now Disney have released a short video to acknowledge this.
The video shows Darth Vader and two Stormtroopers enjoying a day out in DisneyLand and shows that the franchise has now landed within the media giant of Disney. While this video is pretty funny it makes me sad as already I can see how Disney are going to be treating Star Wars as just a money maker, I can't see it being long until they announce their new Death Star themed roller coaster.
Air New Zealand
Jam with Chrome
Ever wanted to play an instrument but don't have the time, money or talent? Well now you can on 'Jam With Chrome'! Google chrome have released this brilliantly detailed app that turns your browser into an array of different instruments that let you play, learn and procrastinate all at once as well as giving you the chance to invite your friends and even make music together!
Gallery of Mo
Carrying on from the Movember theme Twentysix, a digital consultancy have have created a gallery where donors can pick from one of 180 illustrators to draw their portrait and then the donor donates enough money based on how long the portrait takes to complete. I think that this is an excellent idea as it is a great way for the people to get more involved with the cause than just growing a mustache as well as raising a lot of money as none of the profits go to the artists themselves as they all volunteer.
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