London Based ad agency 'Mother' have produced their latest ad in the "Recommended by..." campaign for HTC. This new ad is the Miami Bass Project where one man is challenged to make something memorable for the people of Miami with his HTC One. And so with the help of his friends he sets up a whole lot of speakers and puts on a street party. I think the ad is pretty good in terms of visual communication but the concept of the ad isn't too great. What the guy sets out to do isn't that much of a challenge as a lot of people help him out and all the ad shows from the phone is that you can plug it into a speaker and play your music, a feature that's not all that impressive!
http://www.campaignlive.co.uk/thework/1158215/
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